Journal Details- February , 2026
Sl No Article Name Author Name Download e-Certificate Subject Area
1 THE IMPACT OF DIGITAL SCAM AWARENESS ON CONSUMER BEHAVIOUR IN ONLINE SHOPPING S.Manjula, Dr.S.Krithiga Maheswari Download e-Certificate Marketing
2 EMPLOYEE ENGAGEMENT LEVELS ACROSS GENERATIONS: A COMPARATIVE ANALYSIS Ishwarya M, Dr. S Ramachandran Download e-Certificate Human Resource
3 RELATIONSHIP BETWEEN GDP GROWTH AND STOCK MARKET RETURNS IN INDIA V S Sreenandana, Dr. Natasha Pankunni Download e-Certificate Finance
4 EMPLOYEE PERCEPTION TOWARDS CONFLICT RESOLUTION MEASURES WITH REFERENCE TO INFORMATION TECHNOLOGY SECTOR IN TELANGANA STATE Chintala Satish Yadav Download e-Certificate Human Resource
5 A STUDY ON EMPLOYEE RETENTION AS A CATALYST FOR SUSTAINABLE EMPIRICAL GROWTH AT TEXTUS INFO SOLUTIONS PVT. LTD. K. Visali, Santoshi Download e-Certificate Human Resource
6 TWO DECADES OF RESEARCH ON MARKETING STRATEGIES: A BIBLIOMETRIC ANALYSIS OF SCHOLARLY TRENDS AND INSIGHTS Simran Sehgal, Dr. Divya Malhan, Ruby Gothwal Download e-Certificate Marketing
7 THE IMPACT OF CRUDE OIL PRICES ON SECTORAL STOCK RETURNS IN INDIA Adwitha Aravind, Dr. Natasha Pankunni Download e-Certificate Finance
8 ROLE OF INFLUENCERS IN BRAND BUILDING THROUGH SHORT VIDEO PLATFORMS: EVIDENCE FROM TIKTOK, REELS, AND SHORTS Dr. Anupam Kumar Saxena, Dr. Himanshu Dargan, Dr. Shobhit Kumar Download e-Certificate Marketing
9 THE EFFECT OF DIGITAL MARKETING ON CUSTOMER BUYING DECISIONS: A STUDY S.Manjula Download e-Certificate Marketing
10 A STUDY ON EMPLOYEE COMPETENCY MAPPING WITH REFERENCE AT POLUR COOPERATIVE PRIMARY AGRICULTURE AND RURAL DEVELOPMENT BANK Ragothaman S, Prasannakumar C R, Srinithi V Download e-Certificate Human Resource
11 THE ROLE OF INFORMATION TECHNOLOGY IN HUMAN RESOURCE MANAGEMENT Syedha Ghousunisa S, Dr. A Geetha Download e-Certificate Human Resource
12 GREEN BANKING AS A STRATEGIC TOOL FOR SUSTAINABLE COMPETITIVE ADVANTAGE Kanmani.P, Dr. A. Geetha Download e-Certificate Finance
13 THE ROLE OF LEADERSHIP AND CULTURE IN BUILDING ORGANIZATIONAL RESILIENCE Saranya V, Dr. A. Geetha Download e-Certificate General Management
14 HR: THE INVISIBLE FORCE BEHIND WORKPLACE SUCCESS S. Charulatha, Dr. A. Geetha Download e-Certificate Human Resource
15 EMPLOYEE ENGAGEMENT AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE R. Sangeetha, Dr. A. Geetha Download e-Certificate Human Resource
16 EMPLOYEE ENGAGEMENT AS A DRIVER OF PERFORMANCE IN IT COMPANIES Shalini S, Dr. A. Geetha Download e-Certificate Human Resource
17 IMPACT OF DIGITAL HR PRACTICES ON ORGANISATIONAL EFFICIENCY A Noor Rizwana, Dr. A. Geetha Download e-Certificate Human Resource
18 EMOTIONAL INTELLIGENCE AS THE NEW HR CURRENCY D.Dalcina, Dr. A. Geetha Download e-Certificate Human Resource
19 EMPLOYEE SATISFACTION AS A DRIVER OF ORGANISATIONAL PRODUCTIVITY Sandhiya K, Dr. A. Geetha Download e-Certificate Human Resource
20 THE IMPACT OF LIFESTYLE INFLATION ON PERSONAL FINANCE: A COMPREHENSIVE OVERVIEW Indhujaa.G, Dr. A. Geetha Download e-Certificate Finance
21 WORKPLACE FLEXIBILITY AND ITS EFFECT ON JOB SATISFACTION Kirthiga. M, Dr. A. Geetha Download e-Certificate Human Resource
22 THE ROLE OF SOCIAL MEDIA IN SHAPING INVESTMENT DECISIONS Madhu Priya.G, Dr. A. Geetha Download e-Certificate Finance
23 A CONCEPTUAL FRAMEWORK ON DIGITAL RUPEE (CBDC) - FUTURE OF INDIAN CURRENCY I. Nishanthini, Dr. A. Geetha Download e-Certificate Finance
24 THE IMPORTANCE OF ETHICS AND FAIRNESS IN THE WORKPLACE Sharumathi.S, Dr. A. Geetha Download e-Certificate Human Resource
25 IMPACT OF AI-ENHANCED DIGITAL MARKETING ON THE SPENDING HABITS OF WORKING WOMEN Dr.P.Karthika Download e-Certificate Marketing
26 STOCK VOLATILITY AND ITS IMPACT ON RETURNS: EVIDENCE FROM SELECTED NSE-LISTED COMPANIES (2020-2024) Bhadra S Menon, Dr. Natasha Pankunni Download e-Certificate Finance