Journal Details- December , 2016

Sl No Article Name Author Name Download e-Certificate Subject Area
1 DEMOGRAPHIC SEGMENTATION OF SOCIALLY CONSCIOUS CONSUMER V.Vasanth, Dr.K.Sankar Ganesh and V.C.Priyangha Download e-Certificate Marketing
2 A STUDY ON SERVQUAL DIMENSIONS IN SELF FINANCING ENGINEERING INSTITUTES WITH REFERENCE TO TAMILNADU Dr.R.Subramaniya Bharathy and Dr.K.Raja Download e-Certificate Marketing
3 A STUDY ON BUYING BEHAVIOUR OF CUSTOMERS TOWARDS VARIOUS MOBILE BRANDS OF AKSHAY AGENCIES IN VANIYAMBADI Dr.G.Shoba Download e-Certificate Marketing
4 LEADERSHIP DEVELOPMENT PROGRAMS: A TOOL FOR ORGANIZATIONAL DEVELOPMENT Gayatri Kulkarni, Nitika Thete and Gunjan Wariku Download e-Certificate Human Resource Management
5 INTERNET ADVERTISEMENT APPEALS - ISSUES AND CHALLENGES K.Mayakkannan and S.Senthilkumar Download e-Certificate Marketing
6 ONE NATION - ONE TAX (GST) THE GAINERS AND LOSERS IN INDIA Dr.P.Uma Swarupa Download e-Certificate Finance
7 A STUDY ON SWOT ANALYSIS TOWARDS SALEM STEEL PLANT AT SALEM D.Ishwarya1, S.Kalaiyarasi and R.Dineshbabu Download e-Certificate General Management
8 AN EMPIRICAL STUDY ON MARKETING POTENTIAL AND PROSPECTS OF SALEM STEEL PLANT, SALEM T.Karthikeyan, K.Thirumoorthy and S.Jayakrishnan Download e-Certificate Marketing
9 A STUDY ON WORKING CAPITAL MANAGEMENT IN EXIDE INDUSTRIES LTD., HOSUR M.Lalitha, R.Guna and K.Vijayakumar Download e-Certificate Finance
10 EMPLOYEE SATISFACTION TOWARDS QUALITY OF WORK LIFE OF PRIVATE EMPLOYEES IN NAMAKKAL CITY S.Dhivya, N.Mubaraq Beham and R.Ramesh Download e-Certificate Human Resource Management
11 A STUDY ON CONSUMER BEHAVIOUR TOWARDS MRF TYRES AT CHENGAM A.Natarajan, T.Sivasakthi and P.Muniyasamy Download e-Certificate Marketing
12 A STUDY ON EMPLOYEE'S SATISFACTION TOWARDS NOBLE HONDA IN RASIPURAM K.Megala, P.Sowmiya and A.Dinesh Download e-Certificate Human Resource Management
13 A STUDY ON CUSTOMER SATISFACTION AND AWARENESS TOWARDS ROSHAN FRUITS INDUSTRIES WITH SPECIAL REFERENCE TO KRISHNAGIRI D.Sheela, D.Sivakumar and K.Kalaimurugan Download e-Certificate Marketing
14 A STUDY ON A KNOWLEDGE MANAGEMENT AS A SUSTAINABLE COMPETITIVE ADVANTAGE IN SALEM STEEL PLANT S.Kalaiyarasi, D.Sivakumar and K.Kalaimurugan Download e-Certificate General Management
15 A STUDY ON CONSUMER PREFERENCE TOWARDS JUNK FOODS WITH SPECIAL REFERENCE TO COLLEGE STUDENTS K.Vijayakumar, D.Sivakumar and K.Kalaimurugan Download e-Certificate Marketing