Online ISSN: 2455-7188 IMPACT FACTOR: 0.7261 Thomson Reuters Researcher ID: J-5005-2016 CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Dr.V.Rengarajan, S.Saranya has published research paper in " INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN MANAGEMENT STUDIES (IJIRMS) peer reviewed and refereed journal, Volume- 1, Issue- 5, June 2016, pp. 129-137." Paper Title:- " A STUDY ON SALES PROMOTION TECHNIQUES USED BY RETAIL BUSINESS WITH SPECIAL REFERENCE TO MAX " Chief Editor