Online ISSN: 2455-7188 IMPACT FACTOR: 0.7261 Thomson Reuters Researcher ID: J-5005-2016 CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Bhavya Shree has published research paper in " INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN MANAGEMENT STUDIES (IJIRMS) peer reviewed and refereed journal, Volume- 7, Issue- 9, November 2025, pp. 96-100." Paper Title:- " LEVERAGING THE ROLE OF INDIVIDUAL CUSTOMERS ON BRAND PROMOTION: THE MEDIATING EFFECT OF USER GENERATED CONTENT " Chief Editor