Online ISSN: 2455-7188 IMPACT FACTOR: 0.7261 Thomson Reuters Researcher ID: J-5005-2016 CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Manjula S, Nalina has published research paper in " INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN MANAGEMENT STUDIES (IJIRMS) peer reviewed and refereed journal, Volume- 7, Issue- 10, December 2025, pp. 32-37." Paper Title:- " THE POWER OF EMOTIONAL ADVERTISING APPEALS: EXAMINING THEIR INFLUENCE ON CONSUMER PURCHASING BEHAVIOR AND BRAND-CUSTOMER RELATIONSHIP " Chief Editor