Online ISSN: 2455-7188 IMPACT FACTOR: 0.7261 Thomson Reuters Researcher ID: J-5005-2016 CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Dr. Sivakami R, Suddharshan M V has published research paper in " INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN MANAGEMENT STUDIES (IJIRMS) peer reviewed and refereed journal, Volume- 8, Issue- 5, May 2026, pp. 191-198." Paper Title:- " THE MANUFACTURER’S D2C TRANSITION: THE ROLE OF PRODUCT UNIQUENESS, VISUAL IDENTITY, AND DIGITAL CONVENIENCE IN BUILDING BRAND EQUITY " Chief Editor