Online ISSN: 2455-7188 IMPACT FACTOR: 0.7261 Thomson Reuters Researcher ID: J-5005-2016 CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Dr.Rahul Shankarrao Jagtap, Dr. Shivani Patil, Sanika Patankar has published research paper in " INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN MANAGEMENT STUDIES (IJIRMS) peer reviewed and refereed journal, Volume- 8, Issue- 5, May 2026, pp. 203-210." Paper Title:- " DIGITAL MARKETING TRANSFORMATION IN THE ERA OF AI AND DATA ANALYTICS: AN EMPIRICAL STUDY ON CONSUMER ENGAGEMENT AND BUSINESS PERFORMANCE " Chief Editor