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Journal Details- April , 2016 |
Sl No |
Article Name |
Author Name |
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Subject Area |
1 |
AN EXPLORATION OF MUTUAL IMPACT OF KEY STAKEHOLDERS ON ENTREPRENEURIAL ACTIVITY |
R.N.S.Mani, Dr.D.Kanchana, S. Muthu |
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Finance |
2 |
SOCIAL ENTREPRENEURSHIP AND SOCIAL SUSTAINABILITY: AN ANALYTICAL STUDY |
Dr.C.Manikanda Muthukumar, R.D.Geetha |
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Commerce |
3 |
FACTORS INFLUENCING THE RURAL MASS TO HAVE BANK ACCOUNT: A STUDY WITH SPECIAL REFERENCE TO KANCHIPURAM DISTRICT |
Dr.M.S.Ramaratnam, Dr.R.Jayaraman |
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General Management |
4 |
A STUDY ON CUSTOMER EXPECTATION AND SATISFACTION TOWARDS HOUSING FINANCE COMPANIES: A COMPARATIVE STUDY |
S.Swadish, Dr.S.T.Surulivel |
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Marketing |
5 |
A STUDY OF CUSTOMER SATISFACTION ON HOUSING FINANCE WITH RESPECT TO SUNDARAM BNP PARIBAS HOME FINANCE LTD |
R.Abirami, K.A.Shreenivasan |
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Marketing |
6 |
APPLICATION OF AIRQUAL SCALE FOR MEASURING AIRLINE SERVICE QUALITY AND ITS EFFECT ON CUSTOMER SATISFACTION (With reference to Air India, Chennai) |
S.Sowmiya, Dr.S.T.Surulivel |
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Marketing |
7 |
A STUDY ON ATTRITION AND RETENTION OF EMPLOYEES IN TIRUPPUR GARMENT INDUSTRY |
B.Suganya, Dr.D.Kanchana |
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Human Resource Management |
8 |
A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS TITAN WATCHES AT HOSUR |
M.Elakkiya |
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Marketing |
9 |
A STUDY ON AWARENESS OF RAPU SALES AMONG RETAILERS OF BHARTI AIRTEL LIMITED IN ARIYALUR |
R.Karthika |
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Marketing |
10 |
A STUDY ON PERCEIVED CUSTOMER LOYALTY AND PRICE FAIRNESS OF AIR INDIA LIMITED, CHENNAI |
K. Latha |
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Marketing |
11 |
A STUDY ON RISK TOLERANCE LEVEL OF EQUITY INVESTORS |
P.Mugesh |
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Finance |
12 |
A STUDY OF THE INFLUENCE OF MARKETING MIX ON THE CUSTOMERS DURING THE PURCHASE OF ASHOK LEYLAND COMMERCIAL VEHICLE (MDV) AT TVS SUNDRAM IYENGAR & SONS LTD SALEM |
A.Syed Asaraf Ali |
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Marketing |
13 |
A STUDY ON BRAND AWARNESS OF ASHOK LEYLAND BOSS AMONG THE CUSTOMERS OF TVS |
K.Saravanan |
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Marketing |
14 |
A STUDY ON THE INFLUENCE OF LOCATION AND STORE DESIGN FACTORS WITH REFERENCE TO SELECTED READYMADE GARMENTS SHOP IN TIRUNELVELI |
"K. Pon Abinaya, Dr. Albin D. Robert Lawrence |
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Marketing |
15 |
A STUDY ON PILGRIMAGE TOURISM WITH SPECIAL REFERENCE TO BIG TEMPLE, TANJORE |
S.Aarthi |
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Marketing |
16 |
A STUDY ON AWARNESS TOWARDS PODCASTING AND ITS ROLE IN BUILDING CORPORATE CREDIBILITY |
Dr. S.C.Sivasundaram Anushan, R.Deva Pershiya |
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Marketing |
17 |
A STUDY ON MARKET PENETRATION OF NAGA PRODUCTS IN DINDIGUL AND TRICHY DISTRICTS |
S.Susindharan |
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Marketing |
18 |
A STUDY CUSTOMER SATISFACTION TOWARDS PASSENGER CARS IN THANJAVUR DISTRICT |
S.Monisha Priya, Dr.S.T.Surulivel |
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Marketing |
19 |
A STUDY TO PREDICT THE BUYING AND SELLING SIGNALS USING OSCILLATORS FOR MULTIPLE INDICES |
M.Keerthi, Dr. Albin D Robert Lawrence |
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Marketing |
20 |
A STUDY ON EMPLOYEE MOTIVATION IN TAMILNADU NEWSPRINT AND PAPERS LIMITED (TNPL) |
C.Hamsaveni, Dr.D.Kanchana |
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Human Resource Management |
21 |
A STUDY ON MARKETING STRATEGIES OF UAE EXCHANGE AT TRICHY |
Dr.S.C.Sivasundaram Anushan, S.N.Chandni |
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Marketing |
22 |
A STUDY ON INVENTORY MANAGEMENT IN KALAIARASI AUTO AGENCIES TRICHY |
S.Mani Shankar |
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Finance |
23 |
A PROJECT PROPOSAL FOR STARTING A NEW SPA CENTRE IN TRICHY |
R.Dhilip |
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General Management |
24 |
A STUDY ON PRODUCT UNIQUENESS OF ASHOK LEYLAND AND BUYERS OPINION ABOUT T V SUNDRAM IYENGAR AND SONS PRIVATE LIMITED,TRICHY |
V.Jeyashree |
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Marketing |
25 |
IMPACT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER PERCEPTION: A STUDY AMONG ASHOK LEYLAND COMMERCIAL VEHICLE OWNERS |
Dr.S.Selvabaskar, R.Brahadeeswaran |
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Marketing |
26 |
A STUDY ON SERVICE QUALITY OF BANKING SERVICES OF LAKSHMI VILAS BANK AND ITS EFFECT ON VARIOUS LOAN PRODUCTS |
M.Prasanna Kumar |
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Marketing |