Journal Details- April , 2016

Sl No Article Name Author Name Download e-Certificate Subject Area
1 AN EXPLORATION OF MUTUAL IMPACT OF KEY STAKEHOLDERS ON ENTREPRENEURIAL ACTIVITY R.N.S.Mani, Dr.D.Kanchana, S. Muthu Download e-Certificate Finance
2 SOCIAL ENTREPRENEURSHIP AND SOCIAL SUSTAINABILITY: AN ANALYTICAL STUDY Dr.C.Manikanda Muthukumar, R.D.Geetha Download e-Certificate Commerce
3 FACTORS INFLUENCING THE RURAL MASS TO HAVE BANK ACCOUNT: A STUDY WITH SPECIAL REFERENCE TO KANCHIPURAM DISTRICT Dr.M.S.Ramaratnam, Dr.R.Jayaraman Download e-Certificate General Management
4 A STUDY ON CUSTOMER EXPECTATION AND SATISFACTION TOWARDS HOUSING FINANCE COMPANIES: A COMPARATIVE STUDY S.Swadish, Dr.S.T.Surulivel Download e-Certificate Marketing
5 A STUDY OF CUSTOMER SATISFACTION ON HOUSING FINANCE WITH RESPECT TO SUNDARAM BNP PARIBAS HOME FINANCE LTD R.Abirami, K.A.Shreenivasan Download e-Certificate Marketing
6 APPLICATION OF AIRQUAL SCALE FOR MEASURING AIRLINE SERVICE QUALITY AND ITS EFFECT ON CUSTOMER SATISFACTION (With reference to Air India, Chennai) S.Sowmiya, Dr.S.T.Surulivel Download e-Certificate Marketing
7 A STUDY ON ATTRITION AND RETENTION OF EMPLOYEES IN TIRUPPUR GARMENT INDUSTRY B.Suganya, Dr.D.Kanchana Download e-Certificate Human Resource Management
8 A STUDY ON CONSUMER PURCHASING BEHAVIOUR TOWARDS TITAN WATCHES AT HOSUR M.Elakkiya Download e-Certificate Marketing
9 A STUDY ON AWARENESS OF RAPU SALES AMONG RETAILERS OF BHARTI AIRTEL LIMITED IN ARIYALUR R.Karthika Download e-Certificate Marketing
10 A STUDY ON PERCEIVED CUSTOMER LOYALTY AND PRICE FAIRNESS OF AIR INDIA LIMITED, CHENNAI K. Latha Download e-Certificate Marketing
11 A STUDY ON RISK TOLERANCE LEVEL OF EQUITY INVESTORS P.Mugesh Download e-Certificate Finance
12 A STUDY OF THE INFLUENCE OF MARKETING MIX ON THE CUSTOMERS DURING THE PURCHASE OF ASHOK LEYLAND COMMERCIAL VEHICLE (MDV) AT TVS SUNDRAM IYENGAR & SONS LTD SALEM A.Syed Asaraf Ali Download e-Certificate Marketing
13 A STUDY ON BRAND AWARNESS OF ASHOK LEYLAND BOSS AMONG THE CUSTOMERS OF TVS K.Saravanan Download e-Certificate Marketing
14 A STUDY ON THE INFLUENCE OF LOCATION AND STORE DESIGN FACTORS WITH REFERENCE TO SELECTED READYMADE GARMENTS SHOP IN TIRUNELVELI "K. Pon Abinaya, Dr. Albin D. Robert Lawrence Download e-Certificate Marketing
15 A STUDY ON PILGRIMAGE TOURISM WITH SPECIAL REFERENCE TO BIG TEMPLE, TANJORE S.Aarthi Download e-Certificate Marketing
16 A STUDY ON AWARNESS TOWARDS PODCASTING AND ITS ROLE IN BUILDING CORPORATE CREDIBILITY Dr. S.C.Sivasundaram Anushan, R.Deva Pershiya Download e-Certificate Marketing
17 A STUDY ON MARKET PENETRATION OF NAGA PRODUCTS IN DINDIGUL AND TRICHY DISTRICTS S.Susindharan Download e-Certificate Marketing
18 A STUDY CUSTOMER SATISFACTION TOWARDS PASSENGER CARS IN THANJAVUR DISTRICT S.Monisha Priya, Dr.S.T.Surulivel Download e-Certificate Marketing
19 A STUDY TO PREDICT THE BUYING AND SELLING SIGNALS USING OSCILLATORS FOR MULTIPLE INDICES M.Keerthi, Dr. Albin D Robert Lawrence Download e-Certificate Marketing
20 A STUDY ON EMPLOYEE MOTIVATION IN TAMILNADU NEWSPRINT AND PAPERS LIMITED (TNPL) C.Hamsaveni, Dr.D.Kanchana Download e-Certificate Human Resource Management
21 A STUDY ON MARKETING STRATEGIES OF UAE EXCHANGE AT TRICHY Dr.S.C.Sivasundaram Anushan, S.N.Chandni Download e-Certificate Marketing
22 A STUDY ON INVENTORY MANAGEMENT IN KALAIARASI AUTO AGENCIES TRICHY S.Mani Shankar Download e-Certificate Finance
23 A PROJECT PROPOSAL FOR STARTING A NEW SPA CENTRE IN TRICHY R.Dhilip Download e-Certificate General Management
24 A STUDY ON PRODUCT UNIQUENESS OF ASHOK LEYLAND AND BUYERS OPINION ABOUT T V SUNDRAM IYENGAR AND SONS PRIVATE LIMITED,TRICHY V.Jeyashree Download e-Certificate Marketing
25 IMPACT OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER PERCEPTION: A STUDY AMONG ASHOK LEYLAND COMMERCIAL VEHICLE OWNERS Dr.S.Selvabaskar, R.Brahadeeswaran Download e-Certificate Marketing
26 A STUDY ON SERVICE QUALITY OF BANKING SERVICES OF LAKSHMI VILAS BANK AND ITS EFFECT ON VARIOUS LOAN PRODUCTS M.Prasanna Kumar Download e-Certificate Marketing