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Journal Details- October , 2025 |
| Sl No |
Article Name |
Author Name |
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e-Certificate |
Subject Area |
| 1 |
DECODING THE PRICE-VALUE EQUATION IN CONSUMER ADOPTION OF SUSTAINABLE PRODUCTS |
M. Priya, Dr. L. Lakshmi (Retd.,) |
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Marketing |
| 2 |
EMPOWERING INDIA'S ARTISANS: A CRITICAL POLICY REVIEW OF THE PM VISHWAKARMA SCHEME (2023-2025) |
G.Nirmalkumar, Dr.G.Kanagavalli, K.Vandhana |
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General Management |
| 3 |
A BIBLIOMETRIC ANALYSIS OF SERVICE QUALITY AND CUSTOMER SATISFACTION RESEARCH IN THE TELECOMMUNICATION SECTOR |
Dr B Thangaraj |
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| 4 |
AN EMPIRICAL STUDY OF THE ROLE OF MUDRA FUNDING FOR MICRO-ENTREPRENEURS UNDER THE SHISHU CATEGORY OVER DIFFERENT STATES |
J. Jamela Salasty, Dr.G.Kanagavalli, G. NirmalKumar |
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General Management |
| 5 |
THE POWER OF EMOTIONAL INTELLIGENCE AND SELF-MANAGEMENT: UNLOCKING THE ACADEMIC POTENTIAL OF WOMEN AMIDST SOCIAL INEQUALITY AND DIGITAL TRANSFORMATION IN INDIA |
Siddiqa Khanum |
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General Management |
| 6 |
BEHAVIORAL FINANCE RESPONSES TO ECONOMIC CRISES IN INDIA: LESSONS FROM HISTORY |
Dr.Lekshmy.P.L |
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Finance |
| 7 |
BUSINESS PROCESS REENGINEERING TOWARDS DEVELOPMENT OF A STANDARD MODEL FOR AWARD OF INTERNAL MARKS TO MASTER OF BUSINESS ADMINISTRATION STUDENTS |
R.N.S. Mani, Dr. D. Kanchana |
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General Management |
| 8 |
A BRIEF VIEW TO DIGITAL DIVIDE IN DEVELOPING AND DEVELOPED COUNTRIES |
Dr. Sonal Gupta, Dr. Sarla |
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General Management |
| 9 |
SUSTAINABILITY AND GREEN ACCOUNTING IN SME'S: A REVIEW OF CURRENT PRACTICES AND FUTURE DIRECTIONS |
Dr J. Princy, S.K.Samyuktha, S.Gunavarthani |
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Finance |
| 10 |
ROLE OF MICROFINANCE INSTITUTIONS IN ECONOMIC EMPOWERMENT OF WOMEN IN BENGALURU URBAN DISTRICT |
Archana J, Dr. R Prakash Babu, Dr. P. Dhanalakshmi |
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| 11 |
THE INTEGRATION OF AI AND NEURO MARKETING: UNDERSTANDING EMOTIONS IN CONSUMER DECISION |
Seema .A Hiregoudar, Shreyas Bhobde B, Suhas Varne N |
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